GOCO was selected by MGM Hospitality to develop a propriety spa brand for all future MGM Grand properties globally and its implementation.

To date MGM Hospitality has 18 MGM Grand properties being planned, developed, or constructed in the Middle East, India, and Asia. During the process of developing a spa brand, GOCO has provided market research and feasibility studies, spa brand framework, positioning and marketing strategies, development of treatments and services, development of product standards and guidelines for construction, development of standard operating procedures, and related pre and post-opening services.

The Sho Spa brand at MGM Grand combines the essence of the MGM brand with unique, entertainment-driven spa & wellness experiences through sensory immersion and emotional engagements with its guests.